Say Yes, To Your Next Chapter - Leadership Coaching for Life, Resilience & Inclusion.

Your voice. Your vision. Your Leadership.

Are you ready to step into courage, amplify your voice, and lead with authenticity? You’re standing at a threshold—between who you’ve been and who you’re becoming. This is where our work together begins.

  • Reconnect with your purpose

  • Build resilience in the moments that matter most

  • Lead with clarity and authenticity at home, at work, and in community

"Coaching isn’t about fixing what’s wrong — it’s about finding what’s real."

Coaching for Leaders, Parents, and Changemakers

Coaching designed for people who are navigating real-life complexity and want support that honours both their responsibilities and their humanity.

  • Professionals and Leaders: You’re leading teams, projects, or community work—and you want to show up with integrity, clarity, and courage, especially when things feel high-stakes or emotionally charged.stepping into new leadership or craving balance without overwhelm.

  • Parents & Caregivers of 2SLGBTQIA+ Youth: You’re supporting a child or teen through questions of gender and identity. You want to get it right, stay connected, and be the kind of steady, affirming presence they can trust.

  • People Standing at the Edge of Change — You’re at a crossroads—personally or professionally—and you know something needs to shift. You’re ready to quiet the noise, hear your own voice again, and take the next right step.

About Cynthia

Experienced Leadership Coach & Author

Cynthia Sweeney (she/her) is a leadership, business, and gender-affirming coach, DEI strategist, author, and the founder of Simply Good Form Inc.—a nationally recognized consultancy dedicated to inclusive leadership and human-centred environments.

In 2018, Cynthia made the bold choice to step forward and build community at a time when support for transgender and gender-diverse youth was scarce. She founded the Halifax chapter of Pflag Canada and, in doing so, created a lifeline for families navigating uncertainty, identity, and change. This work became the foundation for her broader leadership in inclusive education, coaching, and systems change.

Her story speaks to anyone who has seen someone they love be diminished and chose courage over silence—leading with compassion, clarity, and conviction even when others insisted her voice held no power.

Drawing on more than two decades of experience in business, journalism, advocacy, and executive coaching, Cynthia helps leaders, parents, and changemakers navigate moments of transition with clarity and purpose.

Cynthia Sweeney, a professional woman in her 40s with warm features, sits at a simple desk with a notepad, smiling gently. The background is a softly lit, uncluttered home office with plants and books, evoking trust and approachability.

She is known for her grounded, compassionate approach that brings together lived experience, evidence-informed practices, and a deep commitment to helping people lead with authenticity. Whether supporting executives, guiding teams through culture change, or helping caregivers show up with confidence for the young people in their lives, Cynthia’s work is rooted in the belief that leadership is not a title—it’s a practice. One built on courage, curiosity, and alignment.

Through her coaching, Cynthia helps clients quiet the noise, reconnect with their inner purpose, and step forward with renewed confidence into the moments that matter most.

Follow Your Gleam

We all have an inner gleam — a quiet pulse of purpose that tells us who we are and how we’re meant to lead. But the noise of life, expectations, and pressure can dim that light until it feels out of reach.

Cynthia’s coaching helps you tune back into that deeper part of yourself and ignite your light. Whether you’re navigating leadership, parenting, identity, or major life transitions, this work brings you back to clarity, courage, and alignment — so your inner purpose isn’t something you chase, but something you live.

  • Your gleam is your compass.

  • Your values are your anchor.

  • Coaching helps you lead from both.

When you follow your gleam, you lead with authenticity — in the moments that matter most. Lead your next chapter.

What We Can Work On Together

Coaching with Cynthia is tailored to you.

Leadership Clarity & Purpose

Define what leadership means to you and align your decisions with your values.

Confidence & Boundary Setting

Build the skills to say yes (or no) from a grounded place rather than pressure or fear.

Navigating Change & Transition

Whether personal or professional, move through uncertainty with steadiness and self-trust.

Gain confidence, language, and perspective to show up with clarity and care for the young people in your life.

Resilience & Nervous System Regulation

Learn tools to regulate stress, anchor yourself, and avoid overwhelm.

Quieting Self-Doubt & Imposter Thoughts

Reframe unhelpful narratives so they no longer run the show.

Life & Leadership Integration

Build a sustainable rhythm that supports your goals without sacrificing your well-being.

How Coaching Works

Coaching is a confidential, supportive space where you don’t have to have everything figured out — just a willingness to explore where you are and where you want to go.

The Coaching Process

Step 1 — Free Discovery Session (20–45 minutes)

A no-pressure conversation to explore your goals, your challenges, and what support could look like. This is also where we determine if we’re a good fit to work together.

Step 2 — Personalized Coaching Plan
If we move forward, we’ll co-create a plan based on your needs — whether you’re seeking a focused short-term reset or a deeper, multi-month container.

Step 3 — Regular Coaching Sessions
Sessions take place online for convenience and comfort. Each one helps you unpack what’s present, gain perspective, and practice new strategies that create meaningful change.

Step 4 — Between-Session Support
Depending on your chosen package, you may receive reflection prompts, check-ins, or short touch-points to help maintain momentum.

Join Cynthia's Mailing List

Get newly released resources, podcasts, exclusive updates on her upcoming book release, promotions, and speaking events. 

Coaching Options

Choose the level of support that fits where you are in your journey.

Clarity Reset

(1 Session)

A focused 60-minute session for people who need direction, grounding, or support around a specific decision or situation.

Perfect for:

  • preparing for a difficult conversation

  • understanding a moment of transition

  • gaining clarity quickly

3-Session Leadership Alignment Series

A short, powerful series designed to build momentum, clarity, and emotional steadiness.

You’ll walk away with:

  • a clear sense of your priorities

  • renewed confidence

  • practical strategies for leading or parenting with intention

The 12-Session Coaching Journey

This is your deeper transformation container — ideal for leaders, caregivers, and individuals committed to real, sustainable change.

Includes:

  • 12 sessions over 12–16 weeks

  • optional between-session support

  • personalized tools & reflection practices

  • a focus on resilience, decision-making, alignment, and visibility

Ready to get started?

What Clients Say

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Anne P.

Parent

"Cynthia Sweeney has a direct and calming nature which will be helpful to anyone searching for a path. Her knowledge and ability to communicate clearly and with compassion has been an invaluable asset for my family.

Meagan MacDonald (she/her)

Regional Coordinator, Non-Profit Sector

"We feel supported knowing that SGF is there as we continue our equity and justice work as an organization."

Katie Feltmate

Construction Safety Nova Scotia

“Simply Good Form provided their Beyond the Binary workshop to our entire staff group and was regarded as the best professional development session staff have ever had...Some aspects of the workshop was new territory for us but Cynthia and her team were so warm and welcoming and made the content extremely accessible.”

Your Voice. Your Vision. Your Leadership.

Follow your gleam.

When you move towards clarity with purpose, everything aligns.

Let’s take that next step, together.

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